A group of former Google executives and early investors have teamed up in a bid to revolutionize mobile advertising and — they hope — make it more enjoyable to attend baseball games.
Xperiel, a Sunnyvale, California-based start-up, introduced itself to the public on Thursday and announced $7 million in financing from some heavy hitters in technology and sports, including the Los Angeles Dodgers and Major League Baseball. Sun Microsystems co-founder Andy Bechtolsheim and early Amazon.com executive Ram Shriram — two of the first investors in Google — joined the party.
The founders of Xperiel are brothers Alex and Philipp Hertel, who previously created software that became the basis for Google Wallet.
Xperiel's technology is designed to link all the data from the many sensors that surround us and combine that with a consumer's interests in order to create personal experiences on mobile phones. There are all sorts of web-connected devices everywhere we go, but they don't talk to each other, and certainly don't talk to ordinary people.
Why not take advantage of that data and use the information to present more relevant offers and incentives to smartphone users, replacing the annoying internet-like ads that we currently see on our devices?