Five-star hotels and luxury tour operators are trying new gambits to lure in the growing pool of female million- and billionaires.
Female-only room service, smaller slippers, fresh flowers and a complimentary fruit bowl are among the services offered by Dukes Hotel in Mayfair, London to women who stay in its "duchess rooms." These rooms are aimed at solo female travelers and will also be available when the hotel opens a branch in Dubai this year.
"We have seen over the years a great growth in the female traveler," Debrah Dhugga, managing director of Dukes Hotel, told CNBC on Friday.
"Market research shows that the female traveler looks to different amenities and accessories to the male traveler so we decided to launch this new campaign. We are seeing a great growth from the female traveler from the Asian market, especially into London and Dubai," she later added.