For dedicated followers of fashion, there is only one place to buy a suit: Savile Row. Situated in London's Mayfair – a part of the city well known for its high-end stores and gourmet restaurants – the street has been associated with bespoke tailoring for centuries.
At 15 Savile Row, Henry Poole & Co has been in the business of making fine suits for more than 200 years. Its roots date back to 1806, when James Poole opened a tailor's shop in Bloomsbury, a mile or so away from the business' current location.
James' son, Henry, assumed control of the business after his father's death, and in 1876 it fell into the hands of his cousin Samuel Cundey. The Cundey family remains at the core of the business to this day.
"Many great countries and many great capitals have great tailors … but not necessarily in one street like Savile Row," Simon Cundey, managing director of the company, told CNBC's "Lasting Legacy".
"But it really was Poole that started the actual exodus to the one street of tailoring by… opening his stores in 1846 here," Cundey added.
Cundey represents the seventh generation of his family at the heart of a business where the art of tailoring is taken very seriously. Every process – from measurements and cutting to the finishing touches – is handled on site by dedicated staff members. Distinguished past customers include Charles Dickens, Winston Churchill and Charles de Gaulle.
"For a customer, when he has all his separate fittings, there's a real sort of emotion involved," Alex Cooke, head cutter at the business, said. "It's not just wandering in a shop and going 'Oh, I like that can you shorten the sleeves.' There's the interaction with us: hopefully they'll come down here and meet the tailor (and) it's a real nice sort of personal experience," he added.
As managing director, Simon now heads up the business in a role that his father, Angus, who is chairman, previously held.