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So long, selfie sticks: What's hot and what's not this summer

Anne Hawken | Getty Images

Well, selfie stick, it was nice knowin' ya.

As back-to-school searches pick up on the web, Google has noticed fewer hunts for selfie sticks, jogger pants and one-piece swimsuits compared with last summer. Meanwhile, searches for shoes and backpacks are on the rise.

Victoria's Secret Pink was the most sought-after backpack brand between June and July 20, with Pokemon also cracking the top five. Birkenstock, Nike's Jordan and Under Armour's Curry were among the most sought-after footwear items, joined by Kanye West's Adidas Yeezy Boost.

Regardless of what shoppers are looking for, Google noted that back-to-school search queries rose sharply the week of July 11 — a week earlier than last year. Separate research has found that families are also waiting longer to complete their purchases, so their kids can see what what their classmates are wearing.

The National Retail Federation expects shoppers to spend $75.8 billion on back-to-school goods this summer, which would represent an 11 percent gain over last year's prediction.

Google noted that back-to-school searches undergo a second wave in January, a trend that's intensified every year since 2013.