The EU's demand that Ireland must claw back 13 billion euros ($14.5 billion) in taxes from Apple, has not affected Fitbit's ambition to expand in Europe, the chief executive told CNBC on Friday, just days after the wearables maker opened a regional headquarter in Dublin.
The European Commission's (the executive arm of the EU) ruling came earlier this week and sparked backlash from Apple's CEO Tim Cook who dubbed the demand "total political crap" that's "completely unfair". Apple has its European headquarters in Cork, Ireland.
But the Apple issue has not stopped fitness tracker and smartwatch maker Fitbit from expanding into Europe, the Middle East and Africa (EMEA), using Ireland as a base. On Wednesday, Fitbit opened its EMEA headquarters in Dublin.