The camera compares to Samsung's Note 7 and Galaxy S7 Edge, which sport a dual 12-megapixel rear camera and a 5-megapixel front camera, with 4K video (resolution that's four times higher than HD video), flash and autofocus.
The Huawei P9 also has dual lenses, 12-megapixel cameras with two sensors, and an 8-megapixel front-facing camera. The Sony Xperia phone camera has also gotten positive reviews, with a 13-megapixel front-facing camera, wide-angle lens, automatic white balance and shutter-speed control.
But it comes as Apple's cameras have continued to be a selling point for the devices, highlighted by the "Shot on an iPhone" advertising series. Having dual cameras that would merge visual information is an idea that has its roots with the late Steve Jobs, according to biographer Walter Isaacson, who spoke to CNBC last month.
"When I look back at what Steve Jobs was really passionate about, it was photography," Isaacson told CNBC's "Squawk Alley."
The prior model, the iPhone 6S, touted a 12-megapixel camera, and updated sensors, image signal processors, tone mapping, image stabilization, and a special pixel technology called Focus Pixels. It also introduced 4K video, with optical image stabilization available on the iPhone 6S Plus.
A 5‑megapixel selfie camera with true-tone "retina" flash was also a highlight of the 6S.
Disclosures: Kawasaki, his firm and his family own shares of Apple.
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