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Cramer on Under Armour: 'Nike far better' at picking players

Cramer: Under Armour and Steph Curry

CNBC's Jim Cramer said on Wednesday that sportswear giant Nike is "far better" at picking players to sell product than Under Armour, after the Baltimore-based company began a trip with two-time NBA MVP Steph Curry on Monday.

"Maybe as great as Steph Curry is ... that he may not be in the league of people who really know how to sell," Cramer said on CNBC's "Squawk on the Street." "It's very strange, I know that, because Curry is loved in this country."

Under Armour and NBA-star Curry began a marketing tour across China and Taiwan, a trip that may help the company and Curry become household names and increase sales. CEO Kevin Plank told CNBC that the company's ambition is to become the top brand in China.

Cramer said that although Under Armour has had some big wins in terms of who they pick, Nike still takes the cake.

"The big brands are Nike, they aren't Under Armour," Cramer said. "You need more than Steph Curry. You need kind of a big pan of players."

Cramer added that he does think Curry is the future of the company, but noted that "Nike is doing a little better."

Under Armour's stock was trading higher at $39.40 a share Wednesday morning. The stock is down more than 6 percent year to date.