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What Wall Street liked and didn't like about Apple's latest iPhone launch

Tim Cook, CEO of Apple introduces the new iPhone 7
Michael Neuling | CNBC

Apple didn't surprise too many people at its latest launch event, but Wall Street analysts are mostly optimistic on the stock, given improvements that they some think will encourage upgrades and increase profits — and possibly increase expectations for next year's iPhone.

Among the announcements at its Wednesday event, Apple removed the headphone jack from its latest iPhone models and debuted the wireless headphone EarPods product, which starts at $159. The iPhone 7 and iPhone 7 Plus will be available beginning September 16 at starting prices of $649 and $769, respectively. Pre-orders begin Friday.

CNBC looked at 23 major analysts' initial take on the Apple event and what the announcements means for the stock, which traded more than 2 percent lower Thursday.