It's just after 8 a.m. at the Brooklyn, New York, studio of "Daily Burn."
The sweat-free makeup is being applied generously, water bottles are being set on the workout stage and producers are tweaking both exercises and camera angles with the lead trainer in preparation for the live show that will begin streaming online at 9. At the same time, you're in your basement, firing up the smart TV and tying up your sneakers. This is the newest in on-demand fitness. It's live.
As workout options multiply by the thousands online, and video streaming devices like Roku and Apple TV bring them into more and more living rooms and basements, fitness companies are upping the ante, and that means offering workout classes that are both live and interactive. "Daily Burn" already had thousands of pre-recorded options but went live with a once-daily class in January, targeting beginners.
"Live is important because it creates the community feel, so that's why we're live at 9 a.m.," said Andy Smith, CEO and co-founder of Daily Burn, one of several online companies owned by IAC. "We're on video, on-demand for the next 23 hours, and then it starts all over again, and there is a community and a movement around doing today's workout."