Singapore got its first taste of the global Ultra music festival phenomenon at the weekend, and producers Alex Chew, 31, and Raj Datwani, 34, believe they've only just started to tap local interest in electronic dance music (EDM).
A 45,000-strong crowd turned up for Ultra Music Festival Singapore, held at Bayfront Avenue on Saturday and Sunday, to hear DJs including Kygo, DJ Snake, Alesso, Axwell and Ingrosso, and Zhu.
Chew and Datwani, who cut their teeth with a smaller, one-day festival called Road to Ultra during Singapore's Grand Prix Season last year, told CNBC they had seen a growing appetite in the city-state for a full Ultra event.
"We thought the market here was ready for Ultra, with the production quality, the type of talent Ultra attracts," Chew, Ultra Singapore's co-founder and executive producer, said. "We thought this was just the right time to bring the festival here."