It's been a wild week for the world's biggest stock.
Apple shares surged 3.5 percent Wednesday — after rising 2.4 percent Tuesday — and climbing 2.2 percent on Monday. Over the past three sessions, the company has added some $50 billion in market capitalization.
This as investors become more optimistic about the iPhone 7, which goes on sale Friday, based on bullish talk around preorders as well as reviews that were better than expected.
The recent winning streak for Apple follows tough sessions last Thursday, one day after the device was unveiled, as well as on Friday; the stock slid 2.6 percent and 2.3 percent on those days, respectively.
"This is real volatility in Apple again, which we should all be excited about, especially because it's to the upside," Stacey Gilbert, Susquehanna's head of derivative strategy, observed Wednesday on CNBC's "Trading Nation. "
In fact, the last time Apple shares moved more than 2 percent in five straight sessions, the top movie in America was the fourth installment of "Fast & Furious" and the market had just finished a devastating crash; it was early April 2009.
Within the options market, the sentiment is strikingly bullish, according to Gilbert. In fact, nearly three calls (options which increase in value as a stock rises) traded for every one of the puts (which increases in value as the stock falls) on Wednesday, and most of those calls were bought rather than sold.
"Investors are using the options here to position for upside," and even if existing short positions are being covered, "buying a call suggests that the investor is nervous that the stock could pop."
"Any way you look at that, sentiment says that Apple could go higher," Gilbert concluded.
Yet Boris Schlossberg of BK Asset Management looks at it a bit differently.
"Yes, I think we see further upside to the Apple, but right now I would be cautious about chasing the highs at this point. I would want to wait to see it retrace maybe 2 or 3 percent to the downside before establishing a position," Schlossberg said Wednesday on "Trading Nation."
"I think it's just run away for the near term at this point," he said.
Shortly after the start of Thursday trading, the stock rose as high as $114.73, which represented a 2.6 percent advance off of Wednesday's closing price. If the stock manages to move at least 2 percent on Thursday, that would mark its sixth straight session of a 2-plus percent move, something it last did in March 2009.
Correction: This story has been updated to show that the fourth installment of the "Fast & Furious" movie franchise came out in 2009.