Her name is synonymous with all things home, from holiday hosting to decorating and wedding planning.
That said, will the Martha Stewart name translate in China? The domestic diva is en route there now to find out.
Sequential Brands, which owns the Martha Stewart brand, and Chinese e-commerce giant Alibaba are announcing a partnership that kicks off with a Tmall Super Kitchen event—headlined by the lifestyle guru herself.
It's the beginning of what Sequential Brands CEO Yehuda Shmidman calls "the first step in a long relationship," the result of a "culmination of many months of discussion with Alibaba."
In Shanghai on Tuesday, Stewart will give the keynote address at the inaugural exhibition with approximately 1,200 house-ware partners. Her address will also be broadcast live on Alibaba's media network.
Stewart's keynote will share her philosophies on living and curating one's home, undoubtedly full of "good things," as the doyenne herself might say.