4 ways to turn a great idea into a multimillion-dollar company

When Daniel Lubetzky started his company PeaceWorks, he aimed to unite groups in conflict in business ventures, such as a sun-dried tomato spread made in an Israeli factory that employed many Palestinian workers.

His breakaway product, though, proved to be one now made in the United States — KIND Bars, the healthy fruit and nut bars seen on the shelves of stores from grocers to gas station mini-marts — and he eventually split KIND Bars into a separate company in 2004.

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