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Cramer: Don't write off Disney — it has the power to turn around

Unless material facts of the company change, Jim Cramer is sticking with Disney.

He used Disney to help investors understand the difference between when to give up and cut their losses, and when to hang on through the near-term pain for long-term rewards.

"Disney has the balance sheet to change its fortunes, just like Sprint and T-Mobile did ... It has tremendous intellectual property. It's got great leadership. So, how can this company be written off?" the "Mad Money" host said.

Not long ago, it would have been easy to give up on Sprint and T-Mobile. Sprint had a horrendous balance sheet and needed to spend a fortune to stay competitive. T-Mobile seemed to Cramer like a ridiculous afterthought of Deutsche Telecom, its majority owner.





The Magic Kingdom park at Walt Disney World Resort in Lake Buena Vista, Florida.
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The Magic Kingdom park at Walt Disney World Resort in Lake Buena Vista, Florida.
"Disney can make virtually any acquisition it wants to order to change its stripes." -Jim Cramer

Then Softbank decided to take an 83 percent stake in Sprint. It brought on CEO Marcelo Claure to run the shop and improve the balance sheet. Sprint now has $11 billion in liquidity and is growing again.

When John Legere took over as CEO of T-Mobile in September of 2012, it was the fourth-largest of the carriers with a stock at $14.

"One huge reason why T-Mobile has succeeded is that Legere is a wild man rebel among the staid AT&T and Verizon. Younger people like rebels. It's working," Cramer said.

Cramer likes both stocks for the long-term, though at times he has felt stupid for that decision. He held to his conviction that there is enough room for all four carriers and that cellphones would grow. Sure enough, Sprint and T-Mobile have been terrific investments for those who held them long-term, even though many analysts wrote them off.

Many investors now want to write off Disney, but Cramer says to hang on for the long-term.

"You could have written off Sprint or T-Mobile very easily, just like how right now, it is so easy to write off Disney," Cramer said.

Cramer was inspired by Disney's conference commentary on Wednesday when the company said it saw no consumer slowdown and that it has films in the pipeline. Since its acquisitions of Pixar, Marvel and LucasFilm, the average global box office from each film has come in just under $800 million. That's huge.

Many investors who are worried about fewer people watching ESPN are forgetting about Disney's strong balance sheet, Cramer said.

"Disney can make virtually any acquisition it wants to order to change its stripes," Cramer said.

No, Cramer will not write off Disney simply because of ESPN issues. His long-term vision is not a cop out. After all, if Sprint and T-Mobile can turn around, so can Disney.


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