These are the winners from the rise of driverless cars

Published Thu, Sep 22 201611:32 AM EDTUpdated Thu, Sep 22 201611:45 AM EDT

The rapid technological advancements in autonomous cars may spark a wave of investment opportunities in industries that will deliver services while vehicles are operated by machines, according to a new report from Morgan Stanley . "The industry implications for recasting the global mobility model extend far beyond just the auto industry, affecting large tranches of the economy and the investment landscape," equity analyst Adam Jonas wrote on Thursday. The investment bank believes the 100-year-old auto industry is facing "unprecedented technological disruption" that could alter the current business model, positioning certain firms at the forefront of this development. Morgan Stanley predicts that in the near future, shared and automated transportation could free up the more than 600 billion hours of driver and passenger time spent in vehicles, creating an industry potentially worth trillions of dollars. "600bn hours is a lot of time spent inside a car that you're not driving… it's not surprising that so many firms are directing significant strategic efforts and investment toward delivering and monetizing the content and data opportunities," wrote Jonas. The analyst points to firms such as Apple , IBM , Microsoft , Amazon , Alphabet and Facebook , and even media companies such as Disney and 21st Century Fox as potential beneficiaries of this trend. Another winner from autonomous cars will be spirit-makers, as drivers won't have to worry about getting behind the wheel after consuming alcohol. "Over the course of a year, how many more drinks might be consumed if people were completely freed from the responsibility of driving?" said Jonas. "And how many lives could be saved?" Morgan Stanley believes Constellation Brands is best-positioned for growth opportunities in the space. Similarly, restaurant chains like Buffalo Wild Wings and Domino's Pizza , which offer delivery services, will be able to reduce costs through the use of autonomous cars, according to the report. The investment bank notes that Domino's is already testing driverless cars in Australia. Morgan Stanley also forecasts the use of sophisticated computer programs and artificial technology to power autonomous cars, and shared rides will increase demand of semiconductor makers such as Nvidia , NXP and Ambarella . And of course, manufacturers of autonomous cars such as Tesla , Mobileye , Magna and Delphi possess long-term opportunities for growth, according to the investment house.

Pilot models of the Uber self-driving car are displayed at the Uber Advanced Technologies Center on September 13, 2016, in Pittsburgh.

Angelo Merendino | AFP | Getty Images

"The industry implications for recasting the global mobility model extend far beyond just the auto industry, affecting large tranches of the economy and the investment landscape," equity analyst Adam Jonas wrote on Thursday.

The investment bank believes the 100-year-old auto industry is facing "unprecedented technological disruption" that could alter the current business model, positioning certain firms at the forefront of this development.

Morgan Stanley predicts that in the near future, shared and automated transportation could free up the more than 600 billion hours of driver and passenger time spent in vehicles, creating an industry potentially worth trillions of dollars.