YouTube has a new plan to start turning around its famously bad comments: get the community involved in moderating them. It launched a new program this week called YouTube Heroes, which rewards people for reporting bad comments, writing accurate subtitles, and answering forum questions.
These so-called Heroes won't actually have direct power over the site. So it's not like someone will be able to go around removing comments at will or adding profane subtitles to others' videos. They can try — but actual YouTube employees are still the ones tasked with removing bad comments and approving good subtitles.
YouTube is probably hoping that, by getting the community involved, it'll receive more reports about bad comments, letting its actual moderation team get to them faster. Giving dedicated commenters some sense of responsibility could also help to change the community's overall tone. Or it could do nothing, like when YouTube forced people to use their real name.