The debate was broadcast live on all major networks, plus streaming on Twitter and Facebook. Like any other political discussion in 2016, a great deal of conversation happened on social networks around the world. Often dismissed as an echo chamber, social media can still be an indicator for future polling and the direction of the electorate.
Trump took the prize in terms of the number social media mentions — but most of those were negative. In fact, more than 65 percent of the conversations regarding Trump were negative, compared with just 56 percent involving Clinton, according to data from Brandwatch.