When Jim Koch left his cushy consulting job in downtown Boston to launch a craft beer brewery, he didn't expect to get rich. He just wanted to be happy.
"When I go back and look at my original business plan from starting Sam Adams, it's embarrassing because I was so wrong," Koch said in an interview with CNBC at the Iconic conference in Boston last week.
"When I first started, my goal was to grow Sam Adams in five years to 5,000 barrels of beer. That was a little over a million dollars of revenue, eight employees and I thought it would plateau."
"That was OK," said Koch (pronounced "cook"), "because when I looked at that outcome I thought, 'This is great!' I'm going to support myself, I am going to be able to support my family, and I'm going to be able to do what I love. I am not going to get rich, I might not make the money I made as a consultant, but I want to be happy. So that was my goal."
More from iCONIC:
Sam Adams founder Jim Koch describes the moment he found out he was a billionaire
Self-made billionaire Jim Koch says this book taught him more than Harvard did
Boston Beer CEO: A key skill Harvard didn't teach me