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Apple Pay launches in Russia, now available in 10 countries

Apple has launched its contactless payment service in Russia, the U.S. technology announced on Tuesday, as it continues the global rollout of Apple Pay.

Customers of Sberbank who are MasterCard holders will be the first to have access to Apple Pay.

A user has to add their card details to the Apple Pay app to be able to pay in store and online with the service.


The Apple Pay logo is displayed in a mobile kiosk sponsored by Visa and Wells Fargo to demonstrate the new Apple Pay mobile payment system.
Getty Images
The Apple Pay logo is displayed in a mobile kiosk sponsored by Visa and Wells Fargo to demonstrate the new Apple Pay mobile payment system.

Apple Pay works in store with the iPhone SE, iPhone 6 and later models, as well as the Apple Watch.

The initial retailers accepting Apple Pay in Russia include BP, Media Markt, and supermarket chain Atak. Burger King will be added at a later date, according to Apple's local website.

Apple has been increasing its market share in Russia, which stood at 10.4 percent as of the first quarter of 2016, according to Euroset, the country's biggest retailer of mobile phones. This compares to 20.6 percent for Samsung and 6.7 percent for Lenovo.

Russia is the tenth country where Apple Pay has been launched since it began in 2014, following the U.S., Canada and the U.K., among others.

Apple Pay is gaining traction in the U.S. with chief executive Tim Cook claiming earlier this year, that the service accounts for three out of four of all contactless payments made in the country.