Android may be the dominant smartphone operating system (OS) but "it's not invincible," according to analysis firm IHS Markit, which argues that Google's latest Pixel smartphone could risk antagonizing manufacturers reliant on the software.
On Tuesday, Google – a subsidiary of Alphabet - held a hardware event in which it launched two smartphones – the Pixel and Pixel XL – a smart home hub called Google Home, a virtual reality (VR) headset, Wi-Fi routers and a new version of its Chromecast streaming device.
The Pixel smartphone runs Google's Android software and comes with Google Assistant – the technology giant's digital personal assistant similar to Apple's Siri, which is also present on its Home hub.
By releasing its own hardware, Google has gone the route of Apple, looking to tightly knit devices and software to create a strong ecosystem. It's a shift from the strategy it employed with its previous Nexus smartphones where it used the devices to show its hardware partners the capabilities of Android.