"Meeting people is a question of emotion and expressing these emotions with music or recorded messages is very good and sending a track of music to someone is an excellent ice-breaker," Didier Rappaport said on Wednesday.
Happn was founded in February 2014 and now has more than 23 million users, including 700,000 users in London alone, in more than 40 cities worldwide. It says it is on target to hit 38 million users by the end of 2017.
The app works by connecting users who have crossed each other's paths within an 850 feet/250 meter radius. The app competes with other dating apps such as Tinder, Coffee Meets Bagel and Bumble as well as the more "traditional" dating sites such as OKCupid and Match.com who have moved into the app space.
Happn is a free application however users can also purchase "charms" for a small charge to send others a push notification to overtly let them know they're interested.
Rappaport explained the rationale behind the app: "We wanted to bring the real world back into the dating space…We believe in the little coincidences of life," he said.