All might be fair in love and war but the battle between dating apps shows no signs of letting up – with more and more new features being introduced to help singles find love.
The chief executive and co-founder of dating app Happn told CNBC that his company was partnering with music streaming service Spotify to allow users to send songs to each other and share their love of music.
"Meeting people is a question of emotion and expressing these emotions with music or recorded messages is very good and sending a track of music to someone is an excellent ice-breaker," Didier Rappaport said on Wednesday.
Happn was founded in February 2014 and now has more than 23 million users, including 700,000 users in London alone, in more than 40 cities worldwide. It says it is on target to hit 38 million users by the end of 2017.
The app works by connecting users who have crossed each other's paths within an 850 feet/250 meter radius. The app competes with other dating apps such as Tinder, Coffee Meets Bagel and Bumble as well as the more "traditional" dating sites such as OKCupid and Match.com who have moved into the app space.
Happn is a free application however users can also purchase "charms" for a small charge to send others a push notification to overtly let them know they're interested.
Rappaport explained the rationale behind the app: "We wanted to bring the real world back into the dating space…We believe in the little coincidences of life," he said.
"When you open Happn and you're on your timeline, you see all the people who are around you right now, so the fact you are in the same place at the same time if often a very good filter and a sign of a shared interest."
Rappaport said the company did not plan to go public but was planning to raise "Series C" funding soon, sourcing investment from outside sources, and that the company was "very near profitability."
"We will be profitable very soon and then we'll be able to finance ourselves," he said.