Such strategies highlight how emerging markets and China may increasingly be viewed as centers of innovation.
"I would say in the near future when the Chinese innovators, when the Chinese creative people, are able to share their work also in English with the international community … we will certainly discover there's a lot of creativity already in China," said Richard Attias, who has produced the World Economic Forum at Davos and heads the consulting firm Richard Attias and Associates.
He's also optimistic on longer-term growth in countries such as Argentina, and in areas such as renewable energy and agricultural innovations. "Today emerging markets are really investing in these two areas that are definitely the future," he said.
To be sure, the new investment thesis on emerging markets, particularly in China, depends on sustained consumer demand. China is in the middle of a major transition from an economy driven by manufacturing and exports to one supported by consumption and services, and the shift has been bumpy at times.
The China Beige Book, a private survey of Chinese business conditions, said in an advance look at the third quarter that metrics on the "old" economy strengthened while those of the "new" economy weakened.
China's economic growth is forecast to moderate from 6.9 percent last year to 6.6 percent this year and 6.2 percent in 2017, according to the IMF's latest projections. Emerging markets and developing economies as a whole should see growth pick up from 4.0 percent last year to 4.6 percent next year, the report said.
That far outpaces the IMF's estimate for U.S. growth of 1.6 percent this year and 2.2 percent next year.
While concerns around China's rapid economic rise are a factor behind anti-trade sentiment in the United States, "what's driving the protectionism as we look at it … the principle driver of it (is that) global trade doesn't seem to be inclusive," Michael Evans, president of Alibaba Group, said at the OppenheimerFunds Emerging Markets Symposium.
As a company supporting small businesses and consumers, "we believe (more inclusive global growth) can be executed through the Internet with great payments and great services," Evans said. He also said Jack Ma, executive chairman of Alibaba, has called for an alternative to the World Trade Organization with a World e-Trade Platform that would provide international rules eliminating barriers to e-commerce.