The next time you check into a hotel, you may want to consider how much you are getting back for your stay.
A new study suggests bigger isn't always better when it comes to global hotel chains and the generosity of their loyalty programs. The Hotel Rewards Study, conducted by IdeaWorks and sponsored by Switchfly, puts Wyndham ahead of Marriott. Choice Privileges takes third followed by Hilton Honors, IHG Rewards and Starwood.
Wyndham has "made a concerted effort to just be a whole lot better than the other programs" and "they came out on top because of their flat rewards structure of 15,000 points," said IdeaWorks President Jay Sorenson.
When members use the Wyndham program, stays can be redeemed for 15,000 points regardless of whether the hotel is in a rural area or is a luxury hotel in a big city.
According to the study's calculations, Wyndham's guest loyalty program gives back more than $13 for every $100 spent compared to Marriott, which returns $9 for every $100.