Fitbit CEO James Park reminded investors that his product is very different from the Apple watch.
"We are a fitness social network that is coupled to hardware, and we are on the cusp of transitioning the mission and purpose of our company from a consumer electronics company to a digital healthcare company," Park told "Mad Money" host Jim Cramer on Thursday.
Fitbit's focus is very different from Apple, Park said. The company aims to encourage users to become healthier and more active, whether it is through the use of its devices, software or services. Park said the social aspect of the product drives Fitbit's growth.