When Jim Koch walked out of a job that most people would kill for to start brewing beer in his kitchen, everybody, including his father, said he had lost his mind.
"When I started Sam Adams, I had a very good job. It was a really nice office on the 33rd floor of a skyscraper here in Boston. It was a world famous management consulting firm, making good money, flying first class, all that stuff," says Koch. "I left that to start brewing beer in my kitchen in an industry that didn't exist, that everybody thought was crazy."
Koch, pronounced "Cook," is a sixth generation brewmaster. But in 1984, when Koch started The Boston Beer Company in his home, small, regional breweries were losing market share fast. Even his father doubted him.