A report from EY on the hospitality industry said that even though Airbnb has made inroads in the sector, global hotel brands retain their competitive edge through "intentionally standardized" offerings. Segmented products and loyalty programs were also factors helping global brands continue attracting business travelers, the report stated.
"I think we are coexisting today," Nassetta said in reference to Airbnb, "I think we'll continue to exist."
Under Nassetta's leadership, Hilton Worldwide has made significant progress in its international expansion. The hotel brand now has a presence in 104 countries around the world, but its competitors were also stepping up their game.
Just last month, Marriott International made the news for its $13 billion acquisition of Starwood Hotels & Resorts Worldwide. The deal resulted in Marriott becoming the largest player in the hotel business, with a total of 1.1 million rooms in its stable.
Yet, Nassetta was unfazed by the Hilton's rivals' decision to join forces. "I don't feel threatened at all," Nassetta said about the merger, "Size does matter but we're certainly big enough, and I think size and quality in combination are what really will drive success."
Instead, Nassetta said that he believed organic growth rather than acquisitions was the right path for the Hilton brand. "There are a few opportunities that we have to launch incremental brands … and are very confident in our ability to execute our strategy," he said.