Tradeshift, a social network for connecting supply chains, sees serious potential in India's small business sector, CEO Christian Lanng told CNBC.
The start-up, which connects businesses to simplify their expense systems, told CNBC's "Street Signs" that India was Tradeshift's fastest growing market, with 15,000 small companies signed up to its platform.
"Very early on, we connected a lot of companies in India [that] were in the long tail of the supply chain," Lanng said, "We are definitely big here on the supply chain side, we're just not as big on the buyer side yet."
India's new Goods and Services Tax (GST) policy made Tradeshift even more optimistic about tapping into India's growth. Part of Prime Minister Narendra Modi's reform agenda, the milestone approval of the GST is expected to strengthen investor confidence in India by simplifying its current tax system that consists of 15 types of taxes.
"We're very positive about the evolution of the economy and how we can help connect larger companies," Lanng said on the sidelines of the India Economic Summit of the World Economic Forum in New Delhi.