The booming age of cellphones isn't just benefiting the technology industry — Ulta Beauty is now reaping the rewards of a "selfie" culture that prompts people to be camera ready at all times, CEO Mary Dillon said.
This was one of the catalysts behind the higher guidance that boosted the stock 11 percent on Thursday.
"We are really focused on the beauty enthusiast ... but also as you know, everybody has got a great phone in their pocket. Everybody is taking pictures. Who doesn't want to look good in a picture? I don't know anybody who doesn't," Dillon told "Mad Money" host Jim Cramer.
At its analyst and investor day on Thursday, Ulta upped its comparable-store sales growth outlook to 7 to 9 percent from 2017 to 2019, compared with previous guidance of 5 to 7 percent long-term comparable growth. The company also expects same-store sales growth of 14 to 15 percent, up from 11 to 13 percent previously.
"We have been growing like crazy. I am proud of that, but we are still only a 4 percent share of the $127 billion beauty market in the U.S. today," Dillon said. "So, we see an easy path to continue to grow share. In fact, double our share, we believe in the next few years."