A trip to Shake Shack without having to wait in line may soon be a reality. Today the chain announced it's testing a mobile order and pay app. The Shack App allows users to order burgers, fries, and custard from New York's Midtown East Shack, and have it waiting for them when they arrive.
Guests must choose an available pickup time (set in fifteen minute increments) and their food will be timed to their arrival; users are notified via text when their order is ready.
According to a press release, this is a single market test and no timeline has been established for future Shacks to launch the app. It's safe to assume it will eventually roll out to all Shake Shack stores, though. "We've got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it in additional markets," CEO Randy Garutti says.
A source who tested the app (but requested to remain anonymous) said the app offers a seamless way to order ahead at Shake Shack. "I ordered via the app twice and it was so easy, the food was ready on time, and it seems like this app is ready to be rolled out nationwide at any time. I had no trouble with it."
Here's what the app's current interface looks like: