Computers and technology might have rewritten the rulebooks for many industries over the last two decades, but the world of insurance is just coming to terms with the new digital opportunities on offer.
"Digital is a big game-changer. If we can get that equation right, we think that we've got a big opportunity in one that we're uniquely positioned to exploit," Tom Stoddard, the chief financial officer at Aviva, told CNBC Thursday.
The U.K.-based firm is a behemoth in the industry and provides around 31 million customers worldwide with insurance and investment products. It's part of a sector that feels the pain when interest rates are low and the search for high-yielding assets grows ever harder.