Nintendo shares tanked 6.5 percent on Friday following a trailer teasing its new Switch console which analysts said underwhelmed investors.
The Nintendo Switch will allow players to play the same game at home or on the go. At home, it sits in a docking station that's connected to the TV, but owners can lift a screen out of the dock, attach controllers to it and make it a portable device to continue with their game on the move.
In a YouTube video showing the device, Nintendo said it will be available from March 2017, but there was no hint of a price. Analysts said that expectation of a new console was already priced in and many of the games teased in the trailer didn't look that different from the titles seen on previous consoles.
"This new product is not a surprise and it was priced into the stock price," Eiji Maeda, analyst at SMBC Nikko Securities Inc, told CNBC by phone on Friday.
"The game content does not look so different from the current Nintendo business. I think it could be a disappointment to users and investors."