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PayPal payments business is growing faster than the market as a whole, CFO said

PayPal CFO John Rainey told CNBC on Friday investors should continue to see successive growth from the company, despite the competition, due to it focusing on digital payments.

"The ecommerce market today is roughly 10 percent of a $25 trillion global retail market," Rainey said on "Squawk Alley."

"And we see that growing at double digit rates and yet PayPal continues to grow in excess of that. And competition is nothing new for us or this industry. But we've shown in the face of competition for each quarter, successively, we've been able to grow in the 25 to 30 percent range and that's by focusing on what we do best, which is digital payments," he said.

PayPal reported its third-quarter earnings on Thursday that met expectations but beat on revenue. The company attributed the growth primarily to its core service and the Venmo app.

The chief financial officer also told CNBC the company is looking to give its consumers more choices.

"We're trying to enhance the value proposition for our customers," he said. "and that includes both merchants that see higher conversion with PayPal experiences as well as our customers that have amenities like buyer and seller protection and free return shipping."

PayPal's stock was trading up 9 percent in early afternoon trade Thursday. The stock is up more than 20 percent year to date.

— CNBC's Antonio Jose Vielma contributed to this report.