Fair Isaac Corp. made its name giving people credit scores.
Now, the company known as FICO wants to rate your driving skills. It is developing algorithms along with eDriving, a provider of driver training, to assess a driver's level of risk. FICO will test its driver score on teens early next year and eventually plans to roll it out to all consumers.
People who use eDriving's Mentor smartphone app will be given a FICO Safe Driving Score and told how they could improve their skills. The app tracks drivers' acceleration, braking, cornering, speeding and how they engage with their training on the app.
"We are taking a Weight Watchers or FitBit approach. It's a little bit of gamification and a little bit of shamifcation," said Celia Stokes, eDriving's chief executive.
Roughly 400,000 novice drivers a year use eDriving training and could have their skills scored by FICO.
The FICO driving score will be separate from its well-known credit score. "They are complementary products," said Rachel Bell, a senior director at FICO.