If Donald Trump goes down in flames on Election Day it won't just be the GOP that has learned a valuable lesson as it searches for a winning public message to take with it into an uncertain future.
The New York Times cataloged on Tuesday the 282 times that the paper claims Trump has used Twitter as a launch pad for insult comedy and offensive behavior, but Fortune 500 companies should come away from this election year with a different take on Trump and tweeting.
So far, most corporations only have one thing in common with Trump on social: They're smart enough to know to be on it. The vast majority of companies are on social, but "in terms of using it optimally, [it's] probably a minority," said Clara Shih, founder and CEO of Hearsay Social — which counsels corporations on their social media strategy. She was speaking to CNBC at the Net/Net event in New York City on Tuesday.
There are three valuable lessons from Trump on designing an effective corporate social media strategy. They relate — no surprise — to Trump's predilection for speaking his mind. But two of the three lessons are more positive than many people give Trump credit for these days.