Microsoft may be looking to flip the "I'm a Mac, and I'm a PC" narrative on its head.
"We're trying to create a new category of device," Yusuf Mehdi, corporate vice president of the Windows and devices group at Microsoft, told CNBC's "Squawk Alley" on Wednesday. "We're going to push the high end."
Surface Studio: your desk into a creative studio – thinnest, 4.5k ultra, HD screen. Pen, touch, Surface Dial for creating. #MicrosoftEvent
Microsoft revealed Surface Studio, with what it says is the thinnest desktop display ever made, alongside a slew of new devices.
The Surface Studio features a touch screen, 3-D sketching and super-high-quality display. The company also revealed a new Surface Book, with NVIDIA graphics cards known for gaming.