Halloween is serious business for Resorts World Sentosa (RWS), which operates the Universal Studios theme park in Singapore and a Halloween Horror Nights event that grows in scale every year.
This year, the event's sixth, it takes a small army of 400 actors, 120 makeup artists and a host of other staff to transforming the venue every nightfall into a scene straight out of a horror movie. Cheery storefronts on the main stretch of the theme park are draped with cotton-wool cobwebs and the sound-system broadcasts menacing sound effects instead of the usual upbeat music.
RWS event organizers told CNBC that 170,000 visitors attended Halloween Horror Nights last year, when the event ran 14 days (or, nights). The event will run for an additional 2 days to cater to the snaking queues, finishing on 31 October.