Procter & Gamble CEO David Taylor shared his views on the company's results, the global economy and future innovation for the consumer goods industry in an extensive interview with CNBC's Sara Eisen.
On growing P&G's business: "It will come down ultimately to innovation that builds categories. If we do our job better than others, we'll get a little bit of share growth," Taylor said.
He added, "Many of the best success stories of P&G is innovation that identified a need ... provided a better way to do something that allowed the category to grow. ... In many different segments premium and super premium items, if they delight the consumer, will cause the consumer to invest more in that category."
He also discussed:
- Taking over as CEO a year ago.
- Health and beauty products.
- China and emerging markets.
- Importance of free trade.
- Advertising on social media.
Prior to becoming CEO, Taylor was group president of P&G's Global Beauty, Grooming and Health Care sectors, which included leading brands such as Crest, Head & Shoulders and Olay. He has more than three decades of work experience across many of the company's key markets.
To watch the interview in its entirety, you must be a CNBC PRO subscriber.
