Recreational pot is currently in four states — Alaska, Colorado, Oregon and Washington — and D.C., while medical marijuana is legal in 20 other states. Recreational pot measures are on the November ballots in Arizona, California, Maine, Massachusetts and Nevada, while voters in Arkansas, Florida, Montana and North Dakota will consider legalizing medicinal marijuana.
"We really think of it as wellness," Winokur said. "People are using cannabis in a range of areas to make themselves feel better. Doctors can recommend cannabis now in certain states, and certainly that's a direct avenue for us. But other states allow for people to kind of self-medicate, and get to know how this makes them feel. We really want that controlled experience."
Headquartered in Stoneham, Massachusetts, the company has three former Keurig executives on its staff. To date, it has raised $1.6 million and is ready to start manufacturing.