The new MacBook Pro computer has such a limited number of USB-C ports, and requires users to look down constantly, argues Trent Lapinski, founder and CEO of tech consulting company Mystic Labs. That means it lacks ports like SD card readers that would be used by "power users" like photographers, and requires a dongle for more precise, heavy-use accessories like mice and external displays, notes Bram Van Oost, co-founder at development firm Cloudoki.
The lack of function keys also seriously alters the workflow for many developers, writes Alexey Semeney, founder and CEO of development platform DevTeam.Space. And the computing power may not be enough for developers working on advanced trends like virtual reality or 3-D graphics, writes Cody Brown, founder of VR production studio IRL.
Some of the features — like adding Touch ID — are great for consumer activities outside work, like shopping, writes Miriam Isaac, who does user experience for Mercava. But Apple seems to be angling less for professionals and more for "amateur creatives," writes Owen Williams for Charged. Meanwhile, Apple executives marketed the new laptops to customers that had previously bought the consumer-focused line, MacBook Air.
And in a world where many creative professionals freelance with variable paychecks, Apple pushed a steep price increase. Still, starting at $1,799 with a Touch Bar, the computer is still well below Microsoft's beefy new $2,999 rival, Surface Studio.
To be sure, these changes, some argue, are more philosophical than practical.
"In smartphones as in PCs, the focus of competition at the high end is now moving to different approaches rather than hardware performance," writes Jan Dawson, chief analyst at Jackdaw Research.