A year after allowing iPhone users to charge purchases to their phone bill, Apple is now offering the service in seven markets in Europe, Asia and the Middle East.
There's so much demand in Russia that Apple just signed its second carrier deal there, this time with MegaFon. And Etisalat in the United Arab Emirates announced on Thursday that carrier billing is available for "all your entertainment purchases."
In August, Apple introduced carrier billing with phone companies in Switzerland, Taiwan, Japan and Saudi Arabia.
Carrier billing allows customers to buy music, games, books and other apps and add the items to their phone bill, rather than paying by credit card. In countries with less bank account and credit card penetration than the U.S., carrier billing is a big boon to digital commerce.