NOGALES, Arizona — Less than one mile from the Mexican border, a single-story brick building stands painted red, white and blue with the words "JOBS, JOBS, JOBS" written in all capital letters on the side.
This is the home to the Republican campaign office here, the first ever in Santa Cruz County. It's also home to a store that sells handmade crafts imported from Mexico. The store's owner, Mike Melendez, was a registered Democrat little more than a year ago. Now he's a Republican and running to be Santa Cruz County supervisor.
"We are really needing for a lot of change. Mr. Trump is saying he is going to create more jobs — he is going to make America great again" Melendez told CNBC
Nogales is more than 90 percent Hispanic and strongly Democrat. In 2008 — with hometown hero John McCain on the ballot — Santa Cruz County turned out for Barack Obama 72 percent to McCain's 27 percent. But the head of Arizona's GOP said he came to Nogales, really listened and saw an opportunity. Democrats take the Latino vote for granted, said Robert Graham, chairman of the Arizona Republican Party. He said the GOP started community outreach, Toys for Tots, food drives, to try to connect with voters in this blue county.