The Lego brick that children know and love started taking shape shortly after World War II, yet the brick may not have been as powerful as it is today if it wasn't for some significant changes taken around the turn of the millennium.
In 1998, the toymaker faced its first deficit in its history. In 1999, Lego decided to cut 1,000 jobs and by 2003, net sales fell by 26 percent, play material sales slipped 29 percent and as a result, pre-tax loss on earnings came in at 1.4 billion Danish crowns ($211.7 million).
The company was facing its "most serious financial crisis to date", with the industry dealing with intense price competition, new consumer tastes and tough market conditions.
For many, diversification away from the original brick was seen as one of the main reasons why Lego was facing such tough times.
Then 2004 came and with that a new CEO and a new restructuring plan. The idea was to once again make Lego "become a financially well-founded, value creating business," one that switched its focus back to the toymaker's traditional values and products.
Twelve years on and the toymaker once again appears unbreakable, with total revenue coming in at an impressive 35.8 billion Danish crowns for 2015.