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Manhattan's 'Trump Place' apartment complex to change name after online petition by residents

Three New York City buildings are removing their "Trump" branding even after Donald Trump became President-elect last week.

Residents of the Trump Place apartment complex on Manhattan's Upper West Side started an online petition to have their landlord, Equity Residential, change the name of the properties. Almost 600 supporters signed the petition, and tenants should be seeing some changes soon, Bloomberg News first reported Tuesday.

Residents received a notice Tuesday from the general manager saying the signs are coming down this week, and weather permitting could come down "as early as tomorrow." The company has owned and managed the buildings since 2005.

"We are currently in the process of changing the name of the buildings at 140, 160 and 180 Riverside to their street addresses," a spokesperson told CNBC. "We are assuming a more neutral building identity that will appeal to all current and future residents."

There has also been an order to replace doormats and new uniforms for building personnel.

Linda Gottlieb, one of the petition's authors, previously told NBC News she felt "embarrassed" to say where she lived when asking taxi drivers to take her home. She said "the straw that broke the camel's back" was when footage came out showing Trump bragging in lewd terms about trying to have sex with women.

"It's nuts that we're now living in a place that is advertising values that none of us believe in," the film and television producer said at the time.

An online poll by Morning Consult in late October found that nearly 40 percent of voters said Trump's campaign made them "less likely" to buy Trump-related products. And almost half—46 percent — said they wouldn't stay at a Trump-branded hotel. Even more, 63 percent, said they wouldn't want to play golf on Trump's links.

On Election Day, Democrat Hillary Clinton received 87 percent of the vote in Manhattan, while Donald Trump received 10 percent, according to NBC News.

A spokesperson for The Trump Organization told CNBC the change is "simply the enforcement of a pre-existing agreement which has been in place for years." The spokesperson added that it was mutually agreed upon.


—NBC News' Aliyah Frumin contributed to this report.