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Barcelona sign new four-year sponsorship deal with Rakuten

LLUIS GENE | AFP | Getty Images

Barcelona have agreed a new four-year deal for their shirt sponsorship with Japanese internet retailer Rakuten worth 55 million euros ($58.90 million) a year excluding potential add-ons, La Liga champions said on Wednesday.


Barcelona -- once renowned for never having had a sponsor on their shirts -- will earn an additional 1.5 million euros for each time they win La Liga and an additional 5 million euros Champions League each time they win the Champions League.

The deal, which has an option to extend into a fifth season, will begin from the 2017-18 campaign.

Barcelona has also signed deals to feature the Turkish electronics brand Beko on shirtsleeves and US semiconductor company Intel on the inside of its shirts.