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Brean Capital: Buy Netflix

Shares of Netflix headed higher on Monday after Brean Capital initiated coverage on the stock with a buy rating and $145 price target.

Behind the firm's bullish call is the belief that Netflix has created an unstoppable lead in the internet TV business, and that it is well-positioned to dominate long term.

As Netflix gets bigger and bigger, some investors have voiced concerns that the company cannot maintain its rapid rate of growth.

While the company's last earnings report showed user growth significantly above estimates, some analysts still believe international headwinds may limit the speed at which the streaming-company can grow.

Alan Gould of Brean Capital is not one of those analysts. In his report out today he noted that Netflix currently has 87 million subscribers, and he sees that number growing to 250 million over the coming decade.

He joined the "Halftime Report" experts to discuss just how Netflix will get to $145/per share and 250 million subscribers.

Trader disclosure: On November 21, 2016 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

Joe Terranova: Long BBT,CVX, GS, P, RF, RRC, TMO, TXN.

Josh Brown: LongAAPL, AMGN, BMY, CORE, DE, DNKN, GE, GOOGL, MA, NVDA, SAM, SHAK, TWTR, XLE,YUM, WDAY

Steve Weiss: Long:AAL, BAC, CAVM, MBLY, MENT, OA, SCHW, VXX

Sarat Sethi: Long AA, AAL, AAPL, AL, ACN, BWA, CSCO, DAL, DGI, DLPH, EXPE, F, FB, FBHS, GE, GM, GOOG, HAR, HON, INTC, JWN, LB, M, MAS, MSFT, NVDA, PEP, PYPL, QCOM, SJM, UAL, V, WFM, XPO, YHOO, YUM, ZION. Sarat's firm is long: AXP, BBT, BKU, FRC, JPM, MA, MET, PRU, SYF, USB, V

Jon Najarian: LongStock: CIEN, ORCL, STX Long Calls: AAL, AAPL, AMZN, APA, BAC, BBY, CMA, DIS,ECA, FB, HZNP, JBLU, JNPR, KSU, MGM, MSFT, P, PXD, RAD, RH, SBUX, SCHW, TWTR, TWLO.