Now Carlsberg is looking for a lucky Singaporean to drink lots of beer in four hours AND get paid 20,000 Singapore dollars ($14,000) for the privilege.
Bringing back its "Probably The Best Job In The World" campaign for the second year running, the Danish brewer has doubled last year's salary for the suitable candidate whose responsibilities include enjoying ice-cold Carlsberg "during work" and entertaining friends with the beverage.
"Zero experience" is required, said the beer maker on its application website, but you must have 100 percent passion for Carlsberg. You also cannot drive to and from work: Carlsberg will provide you with a driver.
Applications for the Singapore edition of the campaign close on December 4 and shortlisted candidates have to attend an interview on December 15.
Last year, a social media manager won the coveted job, taking home $10,000.