India's ban on 500 and 1,000 rupee notes might have sent the country into chaos, but it's opened up a new revenue stream for one Delhi-based start-up.
The new rules in India has led to people queuing up in banks for hours to exchange their old currency. However, this new start-up - called Book My Chotu - lets users hire "chotus" – an Indian term used for a little boy or girl who works as a helper in shops and households – to stand in the queue for up to eight hours.
While the company, on its website, makes it fairly clear that all "chotus" are above the age of 18 years, the website's branding has received a massive backlash on social media, with a number of users calling it "insensitive" and "insulting" to children who are still part of a massive child labor industry in India. The company's chief executive officer thinks the criticism is unnecessary.
"I think any publicity is good publicity," Satjeet Singh Bedi, founder and chief executive officer of Book My Chotu, told CNBC via telephone.
"There are a lot of people criticizing the name but what they don't understand is that it is a simple service to help people. It is a small step towards helping the government and helping the common man."