Market Insider

Investors aren't sold on 'values-based' investing, but they may be missing out

Protesters outside a Wells Fargo building in New York.
Erik McGregor | Pacific Press | LightRocket | Getty Images

Investing with your conscience may not your thing, but it's working for people who know where to look.

So-called "values-based" investing — putting money into companies with strong track records on the environment, social issues and corporate governance — has increased among major money managers. Scandals at Wells Fargo and Volkswagen show that misdeeds can crop up even at well-known firms, and can hit their stocks as well.

But still about a third of investors don't view socially conscious investing as a source of better returns than investing in the broader market, according to an RBC Global Asset Management survey released last week. Forty percent of respondents did not consider it a way to prevent losses, the report said.