Food & Beverage

Five Decades of Super Bowl Tickets in One Gold Can of Bud Light

Tim Stelloh
Bud Light Gold Super Bowl LI can
Bud Light | Instagram

This golden ticket isn't in a chocolate bar — it's in a can of Bud Light.

Anheuser-Busch said Sunday that it will begin selling gold cans this week that will earn one lucky football fan five decades worth of Super Bowl tickets.

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The Super Bowl 51 promotion will last until Jan. 13. Thirty-seven thousand gold cans will be sold in 18-, 24- and 30-packs of beer across the country, except in California, the company said.

Six people will be selected weekly to a win a pair of season tickets, Anheuser-Busch said, but just one will take the grand prize: a pair of Super Bowl tickets for up to 51 years.