Shoppers finally got their hands on Nike's self-lacing, "Back to the Future Part II"-inspired sneakers after it went on sale in the U.S. Monday.
The HyperAdapt 1.0 shoe, which will retail at $720, is Nike's "first step into the future of adaptive performance," the brand claims. In real language, that means the hi-top sneaker can sense how snugly it should be laced, without the wearer having to tighten and loosen it manually.
The 'original' shoe was featured in the film where Marty McFly, played by Michael J Fox, puts on the trainers whose Nike logo lights up as they lace themselves. A video showing Nike's new product has been watched more than 4 million times.
It's not the first time movies have inspired products that then went on to be created in real life, though it may be one of the longest waits fans have had for such items – "Back to the Future Part II" was released in the U.S. on 22 November 1989, just over 27 years ago.
These are our picks of the products inspired by the big screen.
Roald Dahl's 1964 novel, "Charlie and the Chocolate Factory" was made into a film in 1971 and both featured the "perfect candy bar," the Wonka Bar, named after its maker Willy Wonka. It was inevitable that a real chocolate bar of the same name would be launched, with Quaker Oats (which is said to have financed the film) initially planning to produce the sweet treats. Nestle now lists Wonka as a brand that "opened its doors in 1983" and following the 2005 movie, it made golden ticket bars, however Wonka-branded products now appear to be unavailable.
"Sixty percent of the time, it works every time," goes the strapline for Sex Panther cologne, a men's fragrance that was first featured in the 2004 movie "Anchorman," which character Brian Fantana states is "illegal in nine countries." Tru Fragrance (which also makes men's products with names like Chancellor, Steel Spur and Stud) now sells the aftershave for $40 a go, but be warned: The carton actually growls when opened.
The flying game made famous by the Harry Potter franchise now has its own governing body, overseeing 500 teams in 26 countries. The International Quidditch Association was founded in 2010, after two Vermont students started organizing intercollegiate matches three years earlier. There are some obvious differences between games, although broom (sticks), seekers and chasers (goal scorers) are involved in both. The IQA website makes clear that it is not associated with author JK Rowling or producer Warner Bros, and is a nonprofit business.
The 1994 movie "Forrest Gump" featured Tom Hanks (playing the eponymous hero) eventually going into the shrimp business with Benjamin Buford Blue, nicknamed "Bubba". Just two years later, the first Bubba Gump Shrimp Co opened in Monterey, California, a partnership between film rights owner Paramount Pictures and Rusty Pelican Restaurants Inc. Its website currently lists 43 restaurants in the U.S., Japan, Mexico, Malaysia and U.K.
Fox Movies' 2002 "Minority Report" features ads for Lexus and Guinness targeting Tom Cruise's character, John Anderton, by name as he walks through a mall. His eyes are scanned and he's also recognized by American Express and is shown an ad as one of its customers. So far, so much product placement. With brands already using artificial intelligence to personalize campaigns to people, this kind of marketing could soon become a reality.
But it doesn't have to be creepy: in 2012, charity Plan UK used facial-recognition technology for its out-of-home advertising, showing ads using the line "I can see you looking at me," serving up different content depending on the sex of the viewer, to highlight the importance of girls' education in developing countries.
The 1988 Tom Hanks movie "Big" arguably invented the tablet computer. No manufacturer picked up on it, probably because the internet was barely in existence by then. In one scene, Hanks pitches it as a kids' toy, saying: "There's this flat screen inside with pictures on it and you read it. And when you get down to the bottom you have to make a choice of what the character's going to do..."
"Like if he's going to go in and fight the dragon then you have to push one of the buttons. ... See, there's a computer chip inside which stores the choices, so when you reach the end of the page, you decide where the story goes. That's the point."